Writing Social Media Content
Social Media Content Writing
Input: Topic + Audience + Platform + Tone
Output: Tailored post with appropriate language and structure
Example:
Topic: New productivity app
Audience: Working professionals
Platform: LinkedIn
Tone: Professional but approachable
Step 1: Audience Analysis
- Identify expertise level (beginner/intermediate/expert)
- Determine age group and professional background
- Note platform-specific expectations
Step 2: Tone Selection
- Professional: Formal language, industry terms
- Conversational: Friendly but respectful
- Educational: Clear explanations, helpful focus
- Inspirational: Motivating without pressure
Step 3: Content Structure
- Hook: Relevant opening question or statement
- Value: Core information or insight
- Call-to-action: Gentle engagement request
Step 4: Language Review
- Remove FOMO triggers ("Don't miss out!", "Limited time!")
- Replace jargon with accessible terms
- Adjust complexity to audience level
Example 1: Input: "Explain blockchain to small business owners on Facebook" Output: "Running a small business means tracking every transaction. Imagine a digital ledger that automatically records and verifies every deal - that's essentially what blockchain technology does. It creates transparent, tamper-proof records that could streamline your accounting and build customer trust. What aspects of your business recordkeeping take the most time?"
Example 2: Input: "Promote online course to beginners on Instagram" Output: "Learning something new can feel overwhelming at first. Our step-by-step course breaks down complex topics into 10-minute daily lessons. No prior experience needed - just curiosity and 10 minutes a day. What skill have you always wanted to develop? #skillbuilding #onlinelearning"
Tone Matching:
- Mirror audience's communication style
- Use industry-appropriate language level
- Maintain consistency across posts
Audience Consideration:
- Beginners: Define terms, provide context
- Experts: Use precise terminology, focus on nuance
- Mixed: Layer information (simple + detailed)
Platform Optimization:
- LinkedIn: Professional insights, industry trends
- Instagram: Visual storytelling, personal connection
- Twitter: Concise thoughts, trending topics
- Facebook: Community building, detailed explanations
- Avoid FOMO language: "Act now!", "Last chance!", "Everyone's doing it!"
- Don't use unexplained jargon: Always define technical terms
- Skip aggressive sales tactics: Focus on value over promotion
- Avoid one-size-fits-all: Tailor each post to specific audience
- Don't ignore platform culture: Each platform has distinct expectations