AI Skill Report Card

Writing Social Media Content

B-72·Feb 24, 2026·Source: Web

Social Media Content Writing

10 / 15
Input: Topic + Audience + Platform + Tone
Output: Tailored post with appropriate language and structure

Example:
Topic: New productivity app
Audience: Working professionals
Platform: LinkedIn
Tone: Professional but approachable
Recommendation
Quick Start needs actual code/template output - show a complete post example immediately rather than just input/output format
12 / 15

Step 1: Audience Analysis

  • Identify expertise level (beginner/intermediate/expert)
  • Determine age group and professional background
  • Note platform-specific expectations

Step 2: Tone Selection

  • Professional: Formal language, industry terms
  • Conversational: Friendly but respectful
  • Educational: Clear explanations, helpful focus
  • Inspirational: Motivating without pressure

Step 3: Content Structure

  • Hook: Relevant opening question or statement
  • Value: Core information or insight
  • Call-to-action: Gentle engagement request

Step 4: Language Review

  • Remove FOMO triggers ("Don't miss out!", "Limited time!")
  • Replace jargon with accessible terms
  • Adjust complexity to audience level
Recommendation
Examples should show the actual social media post formatting with character counts, hashtags, and platform-specific elements
16 / 20

Example 1: Input: "Explain blockchain to small business owners on Facebook" Output: "Running a small business means tracking every transaction. Imagine a digital ledger that automatically records and verifies every deal - that's essentially what blockchain technology does. It creates transparent, tamper-proof records that could streamline your accounting and build customer trust. What aspects of your business recordkeeping take the most time?"

Example 2: Input: "Promote online course to beginners on Instagram" Output: "Learning something new can feel overwhelming at first. Our step-by-step course breaks down complex topics into 10-minute daily lessons. No prior experience needed - just curiosity and 10 minutes a day. What skill have you always wanted to develop? #skillbuilding #onlinelearning"

Recommendation
Add concrete templates or frameworks (e.g., Hook-Value-CTA template with specific sentence starters) rather than abstract best practices

Tone Matching:

  • Mirror audience's communication style
  • Use industry-appropriate language level
  • Maintain consistency across posts

Audience Consideration:

  • Beginners: Define terms, provide context
  • Experts: Use precise terminology, focus on nuance
  • Mixed: Layer information (simple + detailed)

Platform Optimization:

  • LinkedIn: Professional insights, industry trends
  • Instagram: Visual storytelling, personal connection
  • Twitter: Concise thoughts, trending topics
  • Facebook: Community building, detailed explanations
  • Avoid FOMO language: "Act now!", "Last chance!", "Everyone's doing it!"
  • Don't use unexplained jargon: Always define technical terms
  • Skip aggressive sales tactics: Focus on value over promotion
  • Avoid one-size-fits-all: Tailor each post to specific audience
  • Don't ignore platform culture: Each platform has distinct expectations
0
Grade B-AI Skill Framework
Scorecard
Criteria Breakdown
Quick Start
10/15
Workflow
12/15
Examples
16/20
Completeness
11/20
Format
12/15
Conciseness
11/15