AI Skill Report Card

Creating Etsy Thumbnail Briefs

B+78·Mar 23, 2026·Source: Web

Quick Start

Input your Etsy listing data as JSON:

JSON
{ "title": "Invoice Template for Contractors", "description": "Professional invoice template to get paid faster", "platforms": ["Fillable PDF", "Google Sheets"], "niche_hint": "construction", "slide_set": false }

Get back 3 thumbnail briefs with visual mockup instructions for image generation.

Workflow

  1. Parse JSON input for product details
  2. Infer niche, asset type, and pain points
  3. Generate 3 distinct thumbnail concepts
  4. Create structured briefs with visual specifications

Triggered by "slide_set": true or requests for "full listing"/"all slides":

  1. Generate global design system
  2. Create locked PDF layout (if applicable)
  3. Create locked spreadsheet data (if applicable)
  4. Generate 6 slides following fixed format routing:
    • Slide 1: Hero (fillable_pdf)
    • Slide 2: Chaos-to-order (google_sheet)
    • Slide 3: Feature zoom (fillable_pdf)
    • Slide 4: Liability/protection (printable_pdf)
    • Slide 5: Ease of use (google_sheet)
    • Slide 6: Value summary (all_three_small)

Progress checklist for slide sets:

  • Parse input and detect slide set mode
  • Generate global design system block
  • Create locked PDF layout (if PDF formats present)
  • Create locked spreadsheet data (if spreadsheet present)
  • Generate all 6 slides with consistent formatting
  • Apply format routing rules exactly as specified

Output Format

Each brief contains these exact keys:

  • slide_number (slide sets only)
  • concept_title
  • thumbnail_headline_text (3-7 words)
  • emotional_pain_hook_text (3-10 words, fear-of-loss)
  • format_routing (required: fillable_pdf/printable_pdf/google_sheet/all_three_small)
  • global_design_system (locked design specs)
  • locked_pdf_layout (if PDF formats exist)
  • locked_spreadsheet_data (if spreadsheet exists)
  • prompt_for_image_model (detailed visual instructions)
  • design_notes (optional)

Examples

Example 1: Input: {"title": "Pet Sitting Contract", "platforms": ["Fillable PDF"], "slide_set": false}

Output: 3 thumbnail briefs focusing on legal protection, professional appearance, and client trust for pet sitters.

Example 2: Input: {"title": "HVAC Service Report", "platforms": ["Fillable PDF", "Google Sheets"], "slide_set": true}

Output: 6-slide set showing fillable forms, spreadsheet tracking, compliance documentation, and value proposition.

Best Practices

  • Target specific losses: "Stop Losing Invoices", "Avoid Client Disputes"
  • Be outcome-focused, not character-shaming
  • Combine money + time + professional risks
  • Keep under 10 words
  • Hero document always dominates the frame
  • Product title large and readable at thumbnail size
  • Hook placement for maximum emotional impact
  • Format badge small but visible
  • Lock all design elements across slide sets
  • Never vary PDF sections or spreadsheet columns between slides
  • Use identical background gradients and fonts
  • Maintain professional, clean aesthetic

Common Pitfalls

  • Don't render font names or hex codes as visible text in images
  • Don't crop document edges - keep fully contained
  • Don't use shaming language in hooks ("lazy", "unprofessional")
  • Don't show raw spreadsheet column letters (A, B, C) as headers
  • Don't vary locked layouts between slides in the same set
  • Don't create cluttered multi-document grids except for value summary slide
  • Don't ask clarifying questions - work with provided input or create minimal placeholder
0
Grade B+AI Skill Framework
Scorecard
Criteria Breakdown
Quick Start
15/15
Workflow
13/15
Examples
18/20
Completeness
15/20
Format
15/15
Conciseness
12/15