AI Skill Report Card
Writing AI Marketing Content
Quick Start14 / 15
Given a topic (e.g., "Email Deliverability"), produce a post following this pattern:
Title: [Topic]: Complete Guide 2026
Meta description: [Topic] in 2026: [3-5 specific subtopics/keywords]. [Concrete outcome or benefit].
Recommendation▾
Add a full worked example output (complete post, not truncated with ellipses) to demonstrate the finished quality bar
What is [Topic]?
[2-3 sentence definition, concrete and jargon-free]
Why [Topic] Matters in 2026
[Data point or trend + business impact]
[Core Framework/Methodology Section]
[Numbered or stepped breakdown]
[Tactical How-To Section]
[Checklist, screenshots-equivalent steps, specific settings]
Common Mistakes
[3-5 bullet pitfalls]
90-Day / 30-Day Plan
Week 1-2: ... Week 3-4: ... ...
Tools & Platforms Comparison
[Table or list with honest trade-offs]
FAQ
[3-5 Q&As targeting "People Also Ask" and AI search snippets]
Workflow14 / 15
Progress:
- Step 1: Identify the topic's search intent (definitional, comparison, how-to, or benchmark/stats)
- Step 2: Pick title format matching intent (see Title Formats below)
- Step 3: Draft outline with H2s that mirror real user questions
- Step 4: Write definition-first opening (answerable in isolation for AI citation)
- Step 5: Add specific numbers — percentages, dollar amounts, dates, named tools/platforms
- Step 6: Insert a structured action plan (30/60/90-day or weekly)
- Step 7: Add one honest comparison/trade-off section (builds trust, helps GEO)
- Step 8: Close with FAQ section targeting long-tail queries
- Step 9: Weave in one natural product mention (not every paragraph) with contextual link
- Step 10: Add publish date and category tag
Recommendation▾
Include guidance on word count/length expectations and image/media placement for long-form guides
Title Formats
- Definitional pillar:
[Topic]: Complete Guide 2026 - Comparison:
[Product A] vs [Product B]: Which Should You Choose in 2026? - Tactical/checklist:
[Topic] Checklist 2026: [N]-Point Scorecard + [Specific Tool] - Benchmark/stats:
[Platform] Benchmarks 2026or[Platform] Statistics 2026 - Tool roundup:
Best [Category] Tools for [Audience] in 2026 (Compared) - Niche + industry:
[Topic] for [Industry]: Complete Guide 2026(e.g., "SEO for Plastic Surgeons")
Examples16 / 20
Example 1: Input: "Write a post about TikTok Shop ads" Output:
Title: TikTok Shop Ads: Complete Guide 2026
Meta: Run TikTok Shop Ads in 2026 with GMV Max: Product vs LIVE, one-day attribution,
ROI protection, US eligibility, and a setup playbook that protects true incremental GMV.
Recommendation▾
Add an edge case for topics with no clear comparison angle (pure how-to or stats-only content) to round out completeness
What Are TikTok Shop Ads?
[definition]
GMV Max: Product Ads vs LIVE Ads
[comparison table]
Setting Up Your Campaign (Step-by-Step)
- Eligibility requirements for US sellers
- Catalog connection
- Attribution window configuration (one-day vs seven-day) ...
Protecting True Incremental GMV
[framework for avoiding cannibalization of organic sales]
90-Day Launch Plan
...
FAQ
**Example 2:**
Input: "Compare two AI marketing tools"
Output: Title: `[Tool A] vs [Tool B]: Which Should You Choose in 2026?` with sections for
execution capability, autonomy/automation depth, channel coverage, content/output quality,
pricing, and a closing "when to use each" recommendation (avoid declaring one tool strictly better).
Best Practices
- Lead with the answer. First paragraph under every H2 should fully answer the question — AI engines extract this for citations.
- Always include a current year (2026) in titles for freshness signals.
- Use specific numbers over vague claims: "cuts CAC by 18-24%" beats "reduces costs significantly."
- Name real platforms and features: GA4, GTM, Klaviyo, Meta CAPI, Performance Max — specificity builds E-E-A-T.
- Include at least one table or scorecard per long guide — these get pulled into featured snippets.
- End comparison posts with nuance, not a hard winner — "Use X for Y, Z for W" builds trust and quotability.
- Product mentions should be contextual, embedded in a sentence solving a real problem, not a standalone pitch.
- Write FAQs as full sentences matching how people type into ChatGPT/Perplexity, not keyword fragments.
- Industry-specific posts need compliance awareness (HIPAA for healthcare, FTC disclosure for UGC) — flag these explicitly.
Common Pitfalls
- Don't bury the definition — if asked "what is X," answer in the first sentence, not after three paragraphs of context.
- Don't use vague dates like "recently" or "soon" — use specific months/quarters ("sunset on August 18").
- Don't make every section promotional — a guide that's 80% product pitch won't earn backlinks or AI citations.
- Don't skip the comparison/trade-off section — purely positive "best tool" posts read as unreliable to both readers and ranking algorithms.
- Don't write generic stat roundups without sourcing — unsourced numbers hurt credibility and won't get cited by AI search.
- Don't omit a clear action plan — guides without a "how to start this week" section underperform on engagement.