YAML
---
name: optimizing-website-seo
description: Optimizes website content and technical elements to improve search engine rankings and organic traffic. Use when analyzing site performance, planning content strategy, or implementing SEO improvements.
---

Website SEO Optimization

Python
# SEO audit checklist for immediate wins
seo_priorities = {
    "title_tags": "Include primary keyword, under 60 chars",
    "meta_descriptions": "Compelling copy with keyword, 150-160 chars", 
    "h1_tags": "One per page, include primary keyword",
    "internal_links": "Link to relevant pages with descriptive anchor text",
    "page_speed": "Under 3 seconds load time",
    "mobile_responsive": "Test on multiple devices"
}

Progress:

• Keyword Research - Identify target keywords with search volume and competition data
• On-Page Optimization - Optimize title tags, meta descriptions, headers, and content
• Technical SEO - Fix site speed, mobile responsiveness, and crawlability issues
• Content Creation - Develop high-quality content targeting keyword clusters
• Link Building - Acquire quality backlinks through outreach and content promotion
• Monitor & Iterate - Track rankings, traffic, and adjust strategy based on performance

Example 1: Title Tag Optimization Input: Page about "dog training tips" Output: "7 Proven Dog Training Tips That Actually Work (2024 Guide)"

Example 2: Meta Description Input: E-commerce product page for running shoes Output: "Discover lightweight running shoes with superior cushioning. Free shipping on orders over $50. Shop now and find your perfect fit!"

Example 3: Content Structure Input: Blog post about "healthy breakfast recipes" Output:

• H1: "15 Healthy Breakfast Recipes Ready in Under 10 Minutes"
• H2s: "High-Protein Options", "Vegan Breakfast Ideas", "Make-Ahead Recipes"
• Include target keyword 1-2% density naturally

• Focus on user intent - Match content to what searchers actually want
• Optimize for featured snippets - Use bullet points, numbered lists, and clear answers
• Create topic clusters - Group related content and interlink strategically
• Prioritize page experience - Fast loading, mobile-friendly, secure (HTTPS)
• Write compelling titles - Include numbers, power words, and emotional triggers
• Use schema markup - Help search engines understand your content better
• Build E-A-T - Establish expertise, authority, and trustworthiness through quality content

• Keyword stuffing - Overusing keywords makes content unreadable and gets penalized
• Ignoring mobile users - Over 60% of searches happen on mobile devices
• Neglecting page speed - Slow sites lose both users and rankings
• Duplicate content - Creates confusion for search engines and dilutes ranking power
• Buying low-quality backlinks - Can result in manual penalties and ranking drops
• Focusing only on rankings - Traffic and conversions matter more than position alone
• Not updating old content - Refresh and improve existing pages regularly for better performance