AI Skill Report Card
Orchestrating Omnichannel Discovery
Quick Start
Map your brand's current presence across the 11+ discovery touchpoints:
Discovery Audit Template:
1. Search (Google, Bing)
2. AI/LLM results (ChatGPT, Perplexity)
3. Social platforms (TikTok, Instagram, LinkedIn)
4. Forums (Reddit, niche communities)
5. Review sites (G2, Capterra, Yelp)
6. Video platforms (YouTube, TikTok)
7. News/PR coverage
8. Industry publications
9. Podcasts
10. Email/newsletters
11. Direct referrals
Rate presence (0-3): Coverage | Quality | Consistency
Recommendation▾
Replace the abstract discovery audit template with concrete examples showing actual brand presence scores and specific gaps identified
Workflow
Phase 1: Discovery Mapping
- Audit current touchpoint presence
- Identify customer research journey patterns
- Map competitor visibility across platforms
- Document content gaps and opportunities
Phase 2: Content Ecosystem Design
- Create forum-first content strategy (Reddit, niche communities)
- Develop short-form video content pillars
- Build digital PR content calendar
- Design cross-platform content amplification
Phase 3: Integration Execution
- Launch coordinated content across platforms
- Implement cross-platform linking strategy
- Monitor AI/LLM result appearances
- Track forum engagement and sentiment
Phase 4: Optimization
- Analyze touchpoint performance data
- Optimize for AI model training data
- Refine cross-platform messaging consistency
- Scale high-performing content formats
Recommendation▾
Add specific input/output examples for the workflow phases, showing what 'forum-first content strategy' or 'cross-platform linking strategy' actually look like in practice
Examples
Example 1: SaaS Platform Launch Input: B2B project management tool entering competitive market Output:
- Reddit strategy: Weekly value-driven posts in r/productivity, r/projectmanagement
- Video content: 15-second feature demos for LinkedIn/TikTok
- Digital PR: Industry survey + thought leadership placement
- Forum presence: Active helpful responses in Slack communities
- AI optimization: FAQ content structured for LLM training
Example 2: E-commerce Brand Input: Sustainable fashion startup seeking visibility Output:
- TikTok: Behind-the-scenes manufacturing videos
- Reddit: r/sustainablefashion community engagement
- PR: Sustainability report + media outreach
- YouTube: Styling tutorials featuring products
- Review platforms: Customer success story campaigns
Recommendation▾
Include measurable success metrics and KPIs for each touchpoint rather than vague terms like 'coverage' and 'quality'
Best Practices
Forum Strategy:
- Lead with value, not promotion
- Share firsthand experience and insights
- Build genuine community relationships
- Use native platform language and formats
Video Content:
- Hook viewers in first 3 seconds
- Design for both sound-on and sound-off viewing
- Create platform-specific versions (aspect ratios, length)
- Include discoverable text overlays
Digital PR Integration:
- Time PR releases with content campaigns
- Create quotable, shareable insights
- Build relationships with journalists in your space
- Develop proprietary data and research
AI Optimization:
- Structure content for LLM comprehension
- Include clear, factual information
- Create FAQ-style content
- Build authoritative backlink profiles
Common Pitfalls
- Platform Silos: Creating content in isolation rather than integrated campaigns
- Promotional Focus: Leading with sales instead of value in community spaces
- Inconsistent Messaging: Different brand voice across platforms
- Neglecting Niche Platforms: Focusing only on major platforms while missing specialized communities
- One-Size-Fits-All Content: Not adapting content format and tone for each platform
- Ignoring AI Training: Creating content without considering how LLMs will interpret it
- Measuring Vanity Metrics: Tracking likes instead of discovery touchpoint coverage and quality