AI Skill Report Card
Creating Paid Ad Processes
Quick Start13 / 15
YAML# Basic Paid Ad SOP Structure Process: Campaign Launch Platforms: [Google Ads, LinkedIn, Meta] Approval Chain: Brand Team → Campaign Team → Final Approval Timeline: 3-5 business days Steps: 1. Campaign Brief & Strategy 2. Creative Development 3. Targeting Setup 4. Budget Allocation 5. Review & Approval 6. Launch & Monitor
Recommendation▾
Make examples more concrete with specific input/output scenarios showing before/after states of actual campaigns
Workflow14 / 15
Universal Process (All Platforms)
Progress:
- Strategy & Brief - Define objectives, audience, budget, timeline
- Creative Assets - Develop ad copy, visuals, landing pages
- Campaign Setup - Configure targeting, bidding, tracking
- Internal Review - Brand compliance, messaging alignment
- Stakeholder Approval - Get sign-off from decision makers
- Launch - Publish campaigns and begin monitoring
- Optimization - Daily monitoring and adjustments
Platform-Specific Workflows
Google Ads:
- Keyword research and match type selection
- Ad group structure and negative keywords
- Landing page quality score check
- Conversion tracking setup
- Bid strategy selection
LinkedIn Ads:
- Audience targeting (job titles, companies, industries)
- Campaign objective selection (awareness, leads, website visits)
- LinkedIn Insight Tag implementation
- Lead gen form setup (if applicable)
Meta Ads:
- Facebook Pixel implementation verification
- Custom audience creation
- Creative testing setup (A/B variants)
- iOS 14+ compliance check
Recommendation▾
Condense the platform-specific workflows - too much basic setup that Claude already understands
Examples15 / 20
Example 1: Google Ads Campaign SOP
Input: New product launch campaign
Output:
- Campaign type: Search & Display
- Budget: $5,000/month
- Targeting: Branded + competitor keywords
- Approval chain: Marketing Manager → Brand Director → CMO
- Timeline: 5 days setup + review
Example 2: Meta Ads Creative Review
Input: Social media ad creative
Output:
- Brand guidelines compliance check
- Legal/compliance review for claims
- A/B test variants (3 creative versions)
- Approval status tracking in project management tool
Recommendation▾
Add specific templates or frameworks rather than just mentioning to 'use templates'
Best Practices
- Standardize approval chains - Same reviewers for consistency
- Use templates - Campaign briefs, creative specs, launch checklists
- Set clear timelines - Build in buffer time for revisions
- Document decisions - Track why campaigns were approved/rejected
- Quality gates - Don't proceed without proper approvals
- Regular reviews - Monthly SOP updates based on performance learnings
Common Pitfalls
- Skipping brand review - Leads to off-message campaigns
- Rushed approvals - Results in errors and compliance issues
- Unclear ownership - Campaigns get stuck in review limbo
- No tracking setup - Can't measure success or optimize
- Platform mixing - Using same approach across different platforms
- Missing documentation - Hard to replicate successful processes