Generating Etsy Thumbnail Briefs

Input this JSON to generate 3 thumbnail briefs:

JSON
{
  "title": "Handyman Invoice Template | Fillable PDF + Canva",
  "description": "Professional invoice template to get paid faster and avoid payment disputes",
  "platforms": ["PDF", "Canva"]
}

Output: Array of 3 JSON objects with thumbnail concepts, each containing headline text, emotional hooks, and detailed image prompts.

Step 1: Analyze Input

• Extract asset type (invoice, contract, tracker, etc.)
• Identify target niche (handyman, pet care, landlord, etc.)
• Determine platforms (PDF, Canva, Google Sheets, etc.)
• Check if slide_set: true or mentions multiple slides

Step 2: Generate Design System Always include this global design system in every object:

Canvas: 2000x1600 (slide 1) or 2000x2000 (others)
Background: Soft blue gradient #F5F8FC to #CFE8FF
Fonts: Montserrat Bold (headlines), Open Sans Regular (body)
Colors: Deep navy #1F3B73 (headlines), #1F2937 (text)

Step 3: Create Product Title Format: [Niche] + [Asset Type] Examples:

• "Snow Removal Service Log"
• "Pet Business Invoice Template"
• "Landlord Lease Agreement"

Step 4: Write Fear-of-Loss Hook 3-10 words focusing on what they risk losing:

• Money/payments: "Stop losing money to late payments"
• Time/chaos: "Never miss another appointment"
• Clients/jobs: "Don't lose clients to poor records"

Step 5: Generate Brief Objects Each object needs these exact keys:

• concept_title: Internal name
• thumbnail_headline_text: 3-7 word title
• emotional_pain_hook_text: 3-10 word hook
• global_design_system: Copy design block verbatim
• locked_spreadsheet_data: If spreadsheet product
• prompt_for_image_model: Detailed instructions starting with consistency fence
• design_notes: Optional human notes

Example 1: Single Brief Mode Input:

JSON
{
  "title": "Pet Sitting Log Sheet | Google Sheets",
  "description": "Track every pet visit so you never forget a task or miss billing",
  "platforms": ["Google Sheets"]
}

Output: Array of 3 objects, first one:

JSON
{
  "concept_title": "Hero Pet Log",
  "thumbnail_headline_text": "Pet Sitting Visit Log",
  "emotional_pain_hook_text": "Never Miss a Pet Visit",
  "global_design_system": "[Full design system block...]",
  "locked_spreadsheet_data": "[Spreadsheet data with pet names, tasks, times...]",
  "prompt_for_image_model": "CONSISTENCY FENCE: [fence text...] Create spreadsheet screenshot showing Pet Name | Visit Date | Tasks Completed columns...",
  "design_notes": "Spreadsheet must show realistic pet names, not placeholder text"
}

Example 2: Slide Set Mode Input with "slide_set": true generates 6 objects following this structure:

1. Hero - Full product overview
2. Chaos-to-order - Before/after comparison
3. Feature zoom - Highlighted functionality
4. Protection focus - Legal/compliance angle
5. Ease of use - Simplicity proof
6. Value summary - Call to action