AI Skill Report Card
Auditing Brand Compliance
YAML--- name: auditing-brand-compliance description: Audits design assets against brand guidelines using the BRAND AUDIT framework. Use when reviewing logos, marketing materials, websites, or any branded content for consistency violations. ---
Brand Compliance Auditing
Quick Start15 / 15
Instant Brand Audit:
- Logo: Check clear space (minimum 2x logo height), minimum size (usually 16px digital/0.5" print)
- Colors: Verify primary brand colors, flag unauthorized secondary usage
- Typography: Confirm approved fonts, hierarchy, sizing
- Imagery: Match photography mood, illustration style, icon family
- Voice alignment: Ensure visual tone matches brand personality
Recommendation▾
Consider adding a template or checklist format that can be copy-pasted for actual brand audits
Workflow14 / 15
BRAND AUDIT Framework
Progress:
-
Logo Assessment
- Clear space violations (objects too close)
- Size below minimum thresholds
- Incorrect color variations or backgrounds
- Distortion or improper modifications
-
Color Compliance
- Primary colors in correct hex/CMYK/Pantone values
- Secondary colors only in approved contexts
- Sufficient contrast ratios (4.5:1 minimum)
- Unauthorized color combinations
-
Typography Review
- Approved font families only
- Correct hierarchy and sizing
- Proper spacing and alignment
- Consistent weights and styles
-
Image Style Validation
- Photography mood matches brand (warm/cool, formal/casual)
- Illustration style consistency
- Icon family coherence
- Image quality and resolution standards
-
Brand Voice-Visual Alignment
- Visual tone matches brand personality
- Messaging hierarchy supports brand voice
- Cultural sensitivity and brand values reflected
Recommendation▾
Include specific metrics or scoring system (e.g., 'Critical/Major/Minor violations') to standardize audit reporting
Examples20 / 20
Example 1: Input: Website header with logo 12px height, red accent color #FF5733, custom script font Output:
- VIOLATION: Logo below 16px minimum
- VIOLATION: Unauthorized red #FF5733 (should be brand primary #E31837)
- VIOLATION: Custom script font not in approved family (use Montserrat Bold)
Example 2: Input: Marketing brochure with logo touching text, secondary blue on cover, photography with harsh shadows Output:
- VIOLATION: Logo clear space - needs 24px minimum distance from text
- APPROVED: Secondary blue appropriate for print materials
- VIOLATION: Photography style too harsh (brand requires soft, natural lighting)
Recommendation▾
Add a section on common brand guideline variations by industry or company size to help contextualize findings
Best Practices
- Document deviations with specifics: Don't just say "wrong color" - provide correct hex codes
- Prioritize violations: Logo and primary colors are highest priority
- Consider context: Digital vs. print, internal vs. external use
- Provide solutions: "Use Helvetica Regular 16pt instead of current font"
- Check responsive behavior: Logo legibility at mobile sizes
- Verify accessibility: Color contrast, font readability
Common Pitfalls
- Ignoring clear space on busy backgrounds - Logo needs breathing room even with transparency
- Assuming "close enough" colors - Brand colors must be exact values
- Missing mobile/small format violations - Test at actual usage sizes
- Overlooking secondary touchpoints - Email signatures, social media, packaging all matter
- Focusing only on major elements - Button styles, form fields, footnotes need compliance too
- Not checking edge cases - Dark mode, high contrast, print variations