Quick Start

Campaign Structure Example:
Day 1: Cold Intro (value-first, no pitch)
Day 4: Educational content (solve their problem)
Day 8: Social proof (testimonial/case study)
Day 12: Soft offer (low commitment ask)
Day 16: Direct offer (meeting/demo request)
Day 20: FAQ (address common objections)
Day 24: Reminder (create urgency)
Day 28: Last chance (final attempt)

Workflow

Progress:

• Define target persona and pain points
• Set campaign goal (meetings, event signups, downloads)
• Choose campaign type (cold intro, event promo, nurture)
• Create email sequence (5-8 emails optimal)
• Set send intervals (3-4 days between emails)
• Prepare tracking and follow-up system

1. Cold Intro Email

• No pitch, pure value
• Reference specific company detail
• One clear, valuable insight
• No call-to-action

2. Educational Email

• Share actionable tip or framework
• Address common pain point
• Include relevant resource/link
• Soft engagement question

3. Social Proof Email

• Customer testimonial or case study
• Quantified results when possible
• Similar company/industry reference
• Brief value restatement

4. Soft Offer Email

• Low-commitment ask (resource, assessment)
• Clear benefit statement
• Simple yes/no response option
• Remove friction completely

5. Direct Offer Email

• Meeting or demo request
• Specific time slots offered
• Clear agenda/outcome promised
• Easy scheduling link

6. FAQ/Objection Handler

• Address top 3 common objections
• Provide reassuring answers
• Include relevant proof points
• Maintain helpful tone

7. Final Attempt

• Create appropriate urgency
• Summarize value delivered
• Clear opt-out option
• Professional closure

• Send 5-8 emails total per campaign
• 3-4 day intervals between emails
• Send Tuesday-Thursday, 10am-2pm
• Test send times for your audience

• Keep under 50 characters
• Avoid spam trigger words (free, urgent, limited time)
• Use curiosity, not pressure
• Test questions vs statements

• One clear objective per email
• Keep under 150 words
• Use white space generously
• Single call-to-action maximum

• Company-specific research (recent news, hiring, funding)
• Industry pain points and trends
• Mutual connections or shared experiences
• Geographic or company size relevance

• Lead with insight, not pitch
• Share actionable frameworks
• Reference relevant case studies
• Provide immediate takeaways

Common Pitfalls

Don't:

• Pitch in the first email
• Send daily follow-ups
• Use generic templates without customization
• Make multiple asks in one email
• Continue after clear "not interested" signals
• Forget to track open/response rates
• Skip the unsubscribe option
• Use pushy or desperate language

Avoid These Subject Lines:

• "Following up on my previous email"
• "Did you get my last message?"
• "Quick question"
• "Checking in"
• Anything with "RE:" when it's not a reply

Response Handling:

• Reply within 2 hours during business hours
• Don't argue with objections, acknowledge them
• Provide requested information immediately
• If not interested, thank them and remove from sequence

Compliance:

• Include company address and unsubscribe
• Honor opt-out requests immediately
• Don't purchase email lists
• Follow CAN-SPAM and GDPR requirements