Architecting Music EPKs
Architecting Music EPKs
Transforms raw artist information into a polished, five-module Electronic Press Kit (EPK) suitable for journalists, festival/venue bookers, and music supervisors.
Collect the required inputs, then generate the full EPK using the standard template. If any input is missing, ask for it before generating — do not invent achievements, links, or quotes.
Required Input Schema:
JSON{ "artist_name": "Name of the act", "genre_subgenre": "Primary genre and niche style tags", "hometown_base": "City and country of origin", "current_focus": "Album release, upcoming tour, or single campaign", "key_achievements": "Festivals played, streaming milestones, awards", "sonic_comparisons": "For Fans Of... established artists", "raw_background": "Raw story, inspirations, or themes behind the music" }
If the user also states a target persona (journalist, booker, or sync supervisor), tailor vocabulary emphasis accordingly (see Best Practices). Default to a balanced mix across all three if unspecified.
Progress:
- Step 1: Collect all 7 required inputs; ask targeted follow-ups for anything vague or missing
- Step 2: Identify target persona(s) — journalist, booker, sync supervisor, or general/mixed
- Step 3: Draft the three-tier bio (Hook <50 words, Short Bio ~100 words, Full Bio ~300 words)
- Step 4: Populate all 5 modules using the Standard Output Template Blueprint
- Step 5: Insert functional placeholders (
[INSERT ...]) for any asset not provided - Step 6: Review for banned clichés and replace with concrete sonic/technical description
- Step 7: Output the complete EPK in clean Markdown
[ARTIST NAME]
Genre: [Genre / Subgenre] | Based In: [City, State/Country]
For Fans Of: [Artist A], [Artist B], [Artist C]
📥 1. PRESS BIOGRAPHIES
* The Elevator Pitch: [1-2 sentence high-impact hook]
* Short Bio (100 Words): [Punchy paragraph on recent milestones + sonic identity]
* Full Bio (300 Words): [Deep-dive narrative: background, career turning points, current focus]
🎵 2. FOCUS MUSIC & VISUALS
* Latest Release / Priority Track: [Spotify/SoundCloud Link] - [1-sentence vibe/mood]
* Official Music Video: [YouTube Link] - [Visual concept or director note]
* Private Listening Link (Unreleased): [Private Link + Password]
📈 3. NOTABLE HIGHLIGHTS & PRESS
"[Best press quote, or placeholder highlighting a specific sonic element]" – Publication Name
* Streaming & Social Milestones: [e.g., 500k+ streams / 20k monthly listeners]
* Notable Past Performances: [e.g., Opened for X, Played Festival Y]
📸 4. MEDIA ASSETS & TECHNICAL RIDERS
* 🟩 High-Resolution Press Photos: [INSERT HIGH-RES LINK] (landscape + portrait, shot by [Photographer Name])
* 🟩 Album / Single Cover Art: [INSERT HIGH-RES LINK]
* 🟩 Live Performance Rider: [INSERT TECHNICAL RIDER PDF LINK]
📩 5. CONTACT & BOOKING
* Management: [Name] - [Email]
* Booking Agent: [Name] - [Email]
* Direct/Press Inquiries: [Email]
* Social Links: [Spotify] | [Instagram] | [TikTok] | [Bandcamp]
- Music Journalists — Weight the Full Bio and Elevator Pitch toward narrative story, lyrical themes, artistic evolution, cultural relevance. Lead press quotes with critical/editorial language.
- Festival & Venue Bookers — Weight Section 2 and 3 toward live performance energy, draw size (socials/ticket data), past notable venues/festivals, technical readiness (link the rider prominently).
- Music Supervisors (Sync) — Weight Section 2 toward sonic palette, instrumental texture, emotional mood tags per track, and explicitly state master/publishing ownership (One-Stop status) near the Priority Track entry.
If multiple personas are relevant (typical for a general EPK), keep the template balanced but make sure each persona's key data point appears somewhere.
Example 1: Input:
artist_name: "Nova Ferris"
genre_subgenre: "Dark Pop / Alt-R&B"
hometown_base: "Manchester, UK"
current_focus: "Debut EP 'Glass Static' out Nov 2024"
key_achievements: "1.2M Spotify streams, played The Great Escape 2024, supported LOWEN on UK tour"
sonic_comparisons: "Billie Eilish, FKA twigs, girl in red"
raw_background: "Started writing after a period of insomnia; EP explores dissociation and digital numbness"
persona: "booker"
Output: Full EPK with the template above — Hook emphasizes live energy and streaming traction; Section 3 leads with "Supported LOWEN on UK tour" and "Played The Great Escape 2024"; rider link placed prominently; sonic comparisons framed as draw indicators for similar-genre lineups.
Example 2:
Input: Same artist, persona: "sync"
Output: Same modules, but Section 2 track descriptions shift to mood/texture language ("brooding 90bpm alt-R&B, sparse piano over glitching digital textures — ideal for psychological drama underscore") and adds a line: "Masters & publishing 100% owned by artist — One-Stop clearance available."
- Never fabricate press quotes, streaming numbers, or venue names — use
[INSERT ...]placeholders when data is missing. - Keep word counts disciplined: Hook <50 words, Short Bio ~100 words, Full Bio ~300 words. Trim rather than pad.
- Use concrete sensory/technical detail (tempo, instrumentation, vocal delivery, production texture) instead of vague mood words.
- Always surface the technical rider and high-res assets section even if links aren't yet available — it signals professionalism and readiness.
- Match section ordering exactly to the blueprint; bookers and editors expect this scan pattern.
- Don't use banned clichés: "sonic journey," "unique sound," "captivating melodies," "genre-defying," "must-hear."
- Don't merge the three bio tiers into one blob — each serves a different placement (social caption vs. press release vs. feature pitch).
- Don't omit the persona lens — a booker-facing EPK that buries live performance data under lyrical analysis will underperform.
- Don't leave placeholders vague (
[link]) — use the specific bracketed format ([INSERT HIGH-RES LINK]) so the artist knows exactly what to prepare.