Bash
# SEO Audit Command
curl -s "https://example.com" | grep -E "(title|description|og:|twitter:|canonical)" | head -20

Basic meta template:

HTML
<title>{{ brand_name }} | {{ page_type }} | {{ location }}</title>
<meta name="description" content="{{ value_prop }} in {{ location }}. {{ cta }} {{ phone }}">

Progress:

• Meta tags audit and implementation
• Open Graph and Twitter Cards setup
• JSON-LD structured data deployment
• Canonical URL configuration
• XML sitemap generation and submission
• Robots.txt optimization
• Hreflang implementation (multilingual sites)
• Final validation and testing

Step 1: Meta Tags Implementation

Homepage Formula:

HTML
<title>{{ Brand Name }} | {{ Primary Service }} in {{ City, State }}</title>
<meta name="description" content="{{ Primary benefit }} in {{ City }}. {{ Secondary benefit }}. Call {{ phone }} for {{ CTA }}.">

Product/Service Pages:

HTML
<title>{{ Service }} {{ City }} | {{ Brand }} | {{ Unique Value Prop }}</title>  
<meta name="description" content="{{ Service }} in {{ City }}. {{ Key benefits }}. {{ Social proof }}. {{ CTA }}.">

Blog Posts:

HTML
<title>{{ Post Title }} | {{ Brand Name }} Blog</title>
<meta name="description" content="{{ Hook sentence }}. {{ Main takeaway }}. {{ CTA to read }}.">

Step 2: Social Media Cards

Open Graph Setup:

HTML
<meta property="og:title" content="{{ Page Title }}">
<meta property="og:description" content="{{ Meta description }}">
<meta property="og:image" content="{{ 1200x630px image URL }}">
<meta property="og:url" content="{{ canonical URL }}">
<meta property="og:type" content="{{ website|article }}">
<meta property="og:site_name" content="{{ Brand Name }}">

Twitter Cards:

HTML
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{{ Page Title }}">
<meta name="twitter:description" content="{{ Meta description }}">
<meta name="twitter:image" content="{{ 1200x630px image URL }}">

Step 3: JSON-LD Structured Data

Organization Schema:

JSON
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "{{ Brand Name }}",
  "url": "{{ Website URL }}",
  "logo": "{{ Logo URL }}",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "{{ Phone }}",
    "contactType": "customer service"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "{{ Street }}",
    "addressLocality": "{{ City }}",
    "addressRegion": "{{ State }}",
    "postalCode": "{{ ZIP }}"
  }
}

Product Schema:

JSON
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{ Product Name }}",
  "description": "{{ Product Description }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ Brand Name }}"
  },
  "offers": {
    "@type": "Offer",
    "price": "{{ Price }}",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}

Step 4: Canonical URLs

Implementation Pattern:

HTML
<link rel="canonical" href="{{ absolute_url_without_parameters }}">

Rules:

• Always use absolute URLs
• Remove tracking parameters (?utm_, ?ref=)
• Consolidate HTTP/HTTPS and www/non-www variants
• Point paginated content to page 1

Step 5: XML Sitemap Structure

XML
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{ page_url }}</loc>
    <lastmod>{{ YYYY-MM-DD }}</lastmod>
    <changefreq>{{ daily|weekly|monthly }}</changefreq>
    <priority>{{ 0.1-1.0 }}</priority>
  </url>
</urlset>

Priority Guidelines:

• Homepage: 1.0
• Main service pages: 0.8-0.9
• Blog posts: 0.6-0.7
• Utility pages: 0.3-0.5

Step 6: Robots.txt Configuration

TXT
User-agent: *
Disallow: /admin/
Disallow: /cart/
Disallow: /*?*sort=
Allow: /

Sitemap: {{ domain }}/sitemap.xml

Step 7: Hreflang (Multilingual Sites)

HTML
<link rel="alternate" hreflang="en-us" href="{{ en_url }}">
<link rel="alternate" hreflang="es-us" href="{{ es_url }}">
<link rel="alternate" hreflang="x-default" href="{{ default_url }}">