AI Skill Report Card
Writing Company About Pages
Quick Start14 / 15
Given raw company facts (founding story, milestones, values, testimonials, leadership bios), structure them into this proven About page flow:
- Hero tagline (relationship-focused, one sentence)
- Origin story (founders, problem, founding year/location)
- Purpose statement (one sentence, customer-outcome focused)
- Brand meaning (logo/name symbolism)
- Timeline (chronological milestones with $ and growth metrics)
- Core values (4 short, named pillars)
- Employee voice (categorized testimonials)
- Careers CTA
- Executive team (name, title, 1-2 sentence impact statement)
- Content hub teaser + conversion CTA
Recommendation▾
Add a 'bad example' contrast (e.g., a flat unlabeled testimonial list vs. categorized version) to make examples more concrete and instructive
Workflow14 / 15
Progress:
- Gather founding story (who, when, where, what problem)
- Collect chronological milestones with hard numbers ($ funded, # customers, % growth)
- Define purpose statement in one sentence
- Extract/explain brand symbolism (logo, name origin)
- Group values into 3-5 named pillars with one-line explanations
- Curate employee testimonials into 3-5 themed categories
- Write leadership bios emphasizing tenure + impact, not just titles
- Sequence timeline entries newest-first or oldest-first consistently
- Add conversion CTA tied to core product (speed/simplicity angle)
Recommendation▾
Include a full before/after example of an entire About page section rather than fragments, to demonstrate end-to-end transformation
Examples15 / 20
Example 1: Input: Raw fact dump — "Founded 2008 by two college roommates in a small NYC office, grew to $5B lent, rebranded in 2013, acquired by PE firm in 2016."
Output:
### Our Story
College roommates [Name] and [Name] were on a mission: to make funding
fast and simple for small businesses. In [year], they launched
[Original Name] from a [size]-square-foot [city] office. What began as
a [original model] has grown into [Current Name], having provided
more than $[X] to [Y]+ businesses. Mission accomplished.
Example 2: Input: List of testimonials with employee first names and quotes about management, remote work, and diversity.
Output: Group into labeled categories ("Management Support/Career Growth," "Remote Work," "Diversity + Inclusion," "Small Business Champions") — never list testimonials unlabeled. Each category needs at least one quote; cap at 2-3 quotes per category to avoid repetition.
Example 3: Input: 15 years of disconnected milestone bullet points.
Output: Build a reverse-chronological or chronological timeline where each year has:
- A short punchy headline (3-5 words, e.g., "New Name, New Tech")
- 1-2 sentences of specifics with hard numbers
- Consistent tense (present tense for announcements: "announces," "closes," "surpasses")
Recommendation▾
Clarify how to handle companies without a dramatic founder story or hard metrics (edge case for smaller/newer companies)
Best Practices
- Lead with people, not numbers. Open with founders/mission before stats; save cumulative totals ($5B, 55,000 businesses) for payoff lines.
- Every timeline entry needs a number. Dollars raised, % growth, headcount, or facility size — bare qualitative claims ("expanded further") read as filler.
- Name the values, then prove them. One-word/short-phrase value names (Integrity, Collaboration, Approachability, Innovation) followed by a single concrete sentence each — no bullet lists under values.
- Categorize testimonials by theme, not by employee, so readers can scan for what matters to them (career growth, remote work, DEI).
- Keep exec bios to 2 sentences max: role/tenure + one concrete contribution or metric owned.
- End with a low-friction CTA tied to the core value prop (speed, simplicity) — include a phone number and "apply in minutes" style framing for financial services.
- Reuse the brand name story (etymology, logo symbolism) as a differentiator section — it's rare and memorable.
Common Pitfalls
- Don't duplicate timeline years or testimonial blocks — check for copy-paste repetition before finalizing (a common error when merging CMS exports).
- Don't let the timeline sprawl past ~10-12 entries without grouping into eras (Founding → Growth → Scale → Today).
- Don't mix tenses within the timeline — pick present or past and hold it throughout.
- Don't bury the founding story under corporate milestones — human origin comes first, metrics come after.
- Don't list testimonials with no categorization — unlabeled quote walls feel like filler, not proof.
- Don't write exec bios as pure title/résumé dumps; tie each person to a tangible outcome (capital raised, platform built, growth driven).