AI Skill Report Card
Writing Seo Landing Copy
YAML--- name: writing-seo-landing-copy description: Writes SEO-optimized landing page copy that aligns with search intent and converts visitors. Use when creating landing pages, optimizing conversion copy, or improving page performance for specific keywords. ---
Quick Start
TARGET KEYWORD: "project management software for teams"
SEARCH INTENT: Commercial investigation (comparing solutions)
HEADLINE: Find the Project Management Software Your Team Actually Wants to Use
SUBHEAD: See why 50,000+ teams choose [Product] for seamless collaboration and 40% faster project delivery.
CTA: Start Free 14-Day Trial →
Recommendation▾
Add concrete before/after examples showing specific copy transformations with measurable results (e.g., 'Changed headline from X to Y, increased conversions 23%')
Workflow
Progress:
- Research keyword and search intent
- Analyze competitor pages ranking in top 3
- Create headline that includes primary keyword naturally
- Write benefit-focused subheadline with social proof
- Structure body copy with H2s targeting related keywords
- Include trust signals and objection handling
- Craft compelling CTA with urgency/value
- Optimize meta title and description
Steps:
-
Keyword Research & Intent Analysis
- Identify primary keyword and search volume
- Determine intent: informational, commercial, transactional
- Find 3-5 related long-tail keywords to include
-
Competitor Analysis
- Review top 3 ranking pages for structure and messaging
- Identify gaps in their value propositions
- Note their CTA strategies
-
Headline Creation
- Include primary keyword naturally (not forced)
- Address the core problem/desire
- Use power words: exclusive, proven, guaranteed, instant
-
Body Copy Structure
- H2 sections targeting related keywords
- Benefits before features (outcome-focused)
- Social proof every 2-3 paragraphs
- Address top 3 objections
-
CTA Optimization
- Action-oriented verbs (get, start, discover)
- Create urgency or scarcity
- Remove friction words (submit, sign up)
Recommendation▾
Include a template or framework for different search intents (informational vs commercial vs transactional) with fill-in-the-blank sections
Examples
Example 1: Input: Keyword "email marketing automation", commercial intent Output:
HEADLINE: Email Marketing Automation That Actually Increases Sales
SUBHEAD: Join 25,000+ businesses using our proven automation to generate 32% more revenue in 90 days.
H2: Stop Losing Money on Manual Email Campaigns
[Benefits paragraph with "email marketing automation" naturally included]
H2: Get More Opens, Clicks, and Conversions Automatically
[Feature explanation with related keywords]
CTA: Start Your Free Trial - No Credit Card Required →
Example 2: Input: Keyword "best CRM for small business", informational/commercial intent Output:
HEADLINE: The Best CRM for Small Business (2024 Complete Guide)
SUBHEAD: Compare top-rated CRM systems used by 100,000+ small businesses to increase sales by 41%.
H2: What Makes a CRM Perfect for Small Businesses?
H2: Top 5 CRM Solutions for Small Business Growth
H2: How to Choose the Right CRM for Your Business
CTA: See Which CRM Fits Your Business →
Recommendation▾
Provide specific tools or methods for competitor analysis and keyword research rather than just mentioning to do it
Best Practices
- Keyword density 1-2% - Include primary keyword in headline, one H2, and naturally throughout
- Lead with benefits - "Increase sales by 40%" not "Advanced analytics dashboard"
- Use specific numbers - "Join 10,000+ customers" vs "Join thousands"
- Address objections early - Price concerns, implementation difficulty, time investment
- Mobile-first writing - Short paragraphs, scannable format
- Include semantic keywords - Related terms Google associates with your main keyword
- Social proof placement - After headline, mid-page, before CTA
- Single clear CTA - Don't confuse with multiple competing actions
Common Pitfalls
- Keyword stuffing - Forcing keywords unnaturally hurts readability and rankings
- Feature-heavy copy - Leading with what it does instead of what customers get
- Weak headlines - Generic phrases that don't hook or include keywords
- Missing search intent - Informational content for commercial keywords (or vice versa)
- No social proof - Claims without evidence reduce credibility
- Buried CTA - Making visitors hunt for the next step
- Desktop-only optimization - Ignoring mobile reading patterns
- Multiple CTAs - Splitting focus reduces conversion rates
- No urgency - Letting visitors delay decision-making indefinitely