Quick Start

Map your customer's research journey across platforms:

1. Identify your 11+ key touchpoints (Google, Reddit, TikTok, industry forums, etc.)
2. Create platform-specific content that serves each discovery stage
3. Cross-pollinate content between PR, social, and community channels
4. Track mentions and engagement across all platforms

Workflow

• List platforms where your customers research (search, social, forums, reviews)
• Identify decision validation sources (Reddit threads, expert communities)
• Map content gaps across the customer journey
• Prioritize high-impact discovery surfaces

• Create PR content that feeds AI/LLM knowledge bases
• Develop short-form video for social discovery
• Generate authentic community discussions
• Optimize for cross-platform content syndication

• Align PR announcements with SEO content calendar
• Repurpose expert insights from forums into video content
• Create feedback loops between community insights and PR messaging
• Establish consistent brand voice across all touchpoints

• Track brand mentions across all 11+ platforms
• Monitor share of voice in key communities
• Measure content performance by discovery channel
• Optimize based on cross-platform attribution data

Examples

Example 1: B2B SaaS Launch Input: New project management tool launch Output:

• PR: Bylined articles in industry publications (feeds AI training)
• Reddit: Genuine case studies in r/projectmanagement
• TikTok: Quick productivity tips using the tool
• LinkedIn: Thought leadership from executives
• Industry forums: Technical discussions with power users

Example 2: Consumer Product Research Input: Sustainable fashion brand awareness campaign Output:

• Google: SEO-optimized sustainability guides
• Instagram: Behind-the-scenes short videos
• Reddit: r/sustainablefashion community engagement
• YouTube: Style transformation content
• Fashion blogs: Expert collaborations and reviews

Best Practices

• Create "tentpole" content that can be adapted across all platforms
• Use community insights to inform PR messaging and SEO topics
• Maintain authentic presence in forums—avoid obvious promotion
• Leverage user-generated content from one platform on others
• Time content releases for maximum cross-platform amplification
• Build relationships with community moderators and influencers
• Use social listening to identify emerging conversation topics

Common Pitfalls

• Treating each platform in isolation instead of as an ecosystem
• Over-promoting in community spaces without adding genuine value
• Creating generic content that doesn't serve specific platform behaviors
• Ignoring the research validation phase where communities are most influential
• Focusing only on owned channels while neglecting third-party touchpoints
• Missing the connection between PR coverage and AI/LLM training data
• Underestimating the discovery power of short-form video in search results