AI Skill Report Card
Creating Etsy Thumbnail Briefs
Quick Start15 / 15
Input JSON with product details:
JSON{ "title": "Snow Removal Invoice Template", "description": "Never miss a payment with professional invoices", "platforms": ["Canva", "PDF"], "slide_set": false }
Output: 3 thumbnail brief objects with visual specifications, headlines, hooks, and image model prompts.
Recommendation▾
Show complete input/output pairs in examples - the outputs currently just describe what you'd get rather than showing actual brief objects
Workflow14 / 15
Single Brief Mode (default):
- Extract niche, asset type, and pain points from input
- Generate Global Design System block
- If spreadsheet product, generate Locked Spreadsheet Data block
- Create 3 distinct thumbnail concepts with different compositions
- Output JSON array of 3 objects
Slide Set Mode (when slide_set: true):
- Generate shared Global Design System and Locked Spreadsheet Data
- Create 6 slides following standard structure:
- Slide 1: Hero identity + pain hook
- Slide 2: Chaos-to-order story
- Slide 3: Feature zoom
- Slide 4: Liability/protection fear
- Slide 5: Ease of use proof
- Slide 6: Value summary CTA
- Output JSON array of 6 objects
Progress checklist for slide sets:
- Global Design System created
- Locked Spreadsheet Data created (if applicable)
- Slide 1: Hero concept
- Slide 2: Before/after
- Slide 3: Feature zoom
- Slide 4: Protection focus
- Slide 5: Usability proof
- Slide 6: Value summary
Recommendation▾
Add a template or framework showing the exact structure of a thumbnail brief object with all required fields
Examples17 / 20
Example 1: Single Brief Input:
JSON{ "title": "Handyman Invoice Template", "description": "Professional invoices for contractors", "platforms": ["Canva"] }
Output: 3 objects with different compositions (centered hero, angled preview, zoomed detail)
Example 2: Slide Set Input:
JSON{ "title": "Pet Sitting Log | Google Sheets", "description": "Track every visit so you never miss a pet or payment", "platforms": ["Google Sheets"], "slide_set": true }
Output: 6 objects with consistent design system and locked spreadsheet data
Recommendation▾
Combine the scattered design rules into a single 'Brief Structure' section that shows the anatomy of each output object
Best Practices
Product Title Formula:
- Niche + Asset Type: "Snow Removal Invoice", "Pet Business CRM", "Handyman Contract"
- Keep readable at thumbnail size
- Use industry-specific terms
Fear-of-Loss Hooks:
- Target money, time, clients, or clarity risks
- Be specific: "Stop losing track of treatments" not "Get organized"
- Avoid shaming language
- 3-10 words maximum
Visual Hierarchy:
- Emotional hook (top, bold)
- Product title (center, largest)
- Hero document/screen (dominant visual)
- Platform badge (small, corner)
Spreadsheet Products:
- Lock column headers and data once
- Use realistic industry data, never placeholders
- Maintain consistency across all slides
- Show flat screenshots, no laptop mockups
Common Pitfalls
Don't:
- Use shaming language ("Don't be unprofessional")
- Show font names as visible text in images
- Create rainbow palettes or decorative overlays
- Make documents too small to read at thumbnail size
- Use placeholder data like "Item 1" or "Sample Client"
- Vary spreadsheet data between slides in a set
Avoid These Phrases:
- "Serious businesses don't..."
- "Stop being disorganized"
- "Don't look unprofessional"
- Generic hooks like "Get organized" or "Be professional"
Design Consistency:
- Every slide in a set must use identical background gradients
- Font treatments must match exactly
- Spreadsheet data cannot vary between slides
- Color schemes are locked per Global Design System