AI Skill Report Card

Creating Etsy Thumbnail Briefs

A-82·Mar 23, 2026·Source: Web
15 / 15

Input JSON with product details:

JSON
{ "title": "Snow Removal Invoice Template", "description": "Never miss a payment with professional invoices", "platforms": ["Canva", "PDF"], "slide_set": false }

Output: 3 thumbnail brief objects with visual specifications, headlines, hooks, and image model prompts.

Recommendation
Show complete input/output pairs in examples - the outputs currently just describe what you'd get rather than showing actual brief objects
14 / 15

Single Brief Mode (default):

  1. Extract niche, asset type, and pain points from input
  2. Generate Global Design System block
  3. If spreadsheet product, generate Locked Spreadsheet Data block
  4. Create 3 distinct thumbnail concepts with different compositions
  5. Output JSON array of 3 objects

Slide Set Mode (when slide_set: true):

  1. Generate shared Global Design System and Locked Spreadsheet Data
  2. Create 6 slides following standard structure:
    • Slide 1: Hero identity + pain hook
    • Slide 2: Chaos-to-order story
    • Slide 3: Feature zoom
    • Slide 4: Liability/protection fear
    • Slide 5: Ease of use proof
    • Slide 6: Value summary CTA
  3. Output JSON array of 6 objects

Progress checklist for slide sets:

  • Global Design System created
  • Locked Spreadsheet Data created (if applicable)
  • Slide 1: Hero concept
  • Slide 2: Before/after
  • Slide 3: Feature zoom
  • Slide 4: Protection focus
  • Slide 5: Usability proof
  • Slide 6: Value summary
Recommendation
Add a template or framework showing the exact structure of a thumbnail brief object with all required fields
17 / 20

Example 1: Single Brief Input:

JSON
{ "title": "Handyman Invoice Template", "description": "Professional invoices for contractors", "platforms": ["Canva"] }

Output: 3 objects with different compositions (centered hero, angled preview, zoomed detail)

Example 2: Slide Set Input:

JSON
{ "title": "Pet Sitting Log | Google Sheets", "description": "Track every visit so you never miss a pet or payment", "platforms": ["Google Sheets"], "slide_set": true }

Output: 6 objects with consistent design system and locked spreadsheet data

Recommendation
Combine the scattered design rules into a single 'Brief Structure' section that shows the anatomy of each output object

Product Title Formula:

  • Niche + Asset Type: "Snow Removal Invoice", "Pet Business CRM", "Handyman Contract"
  • Keep readable at thumbnail size
  • Use industry-specific terms

Fear-of-Loss Hooks:

  • Target money, time, clients, or clarity risks
  • Be specific: "Stop losing track of treatments" not "Get organized"
  • Avoid shaming language
  • 3-10 words maximum

Visual Hierarchy:

  1. Emotional hook (top, bold)
  2. Product title (center, largest)
  3. Hero document/screen (dominant visual)
  4. Platform badge (small, corner)

Spreadsheet Products:

  • Lock column headers and data once
  • Use realistic industry data, never placeholders
  • Maintain consistency across all slides
  • Show flat screenshots, no laptop mockups

Don't:

  • Use shaming language ("Don't be unprofessional")
  • Show font names as visible text in images
  • Create rainbow palettes or decorative overlays
  • Make documents too small to read at thumbnail size
  • Use placeholder data like "Item 1" or "Sample Client"
  • Vary spreadsheet data between slides in a set

Avoid These Phrases:

  • "Serious businesses don't..."
  • "Stop being disorganized"
  • "Don't look unprofessional"
  • Generic hooks like "Get organized" or "Be professional"

Design Consistency:

  • Every slide in a set must use identical background gradients
  • Font treatments must match exactly
  • Spreadsheet data cannot vary between slides
  • Color schemes are locked per Global Design System
0
Grade A-AI Skill Framework
Scorecard
Criteria Breakdown
Quick Start
15/15
Workflow
14/15
Examples
17/20
Completeness
17/20
Format
15/15
Conciseness
14/15