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Designing Core Four Landing Pages

A-83·Oct 28, 2026·Source: Extension-page
Quick Start13 / 15

When asked to design or structure a B2B landing page, first identify which of the Core Four page types fits the goal:

  1. Overview/Product Page – introduces the product, core value prop, and features
  2. Comparison Page – positions product against competitors or alternatives
  3. Social Proof Page – leads with testimonials, case studies, logos, and results
  4. Demo Page – drives toward booking a demo or trial signup

Pick the type based on the traffic source and buyer intent (cold traffic → Overview, bottom-funnel/competitor searches → Comparison, retargeting/skeptical buyers → Social Proof, high-intent/sales-ready → Demo).

Recommendation▾
Add 1-2 more examples covering the Social Proof and Demo page types to balance coverage across all Core Four types
Workflow14 / 15

Progress:

  • Clarify campaign goal and traffic source to select page type
  • Draft section-by-section outline before visual design
  • Apply the standard section structure for that page type
  • Insert conversion-focused copy placeholders (headline, subhead, CTA)
  • Layer in proof elements (logos, stats, testimonials) relevant to page type
  • Add single, repeated CTA throughout (no competing actions)
  • Review against best practices checklist
  • Export/hand off with annotations for dev/marketing team

Standard section structures:

Overview/Product Page:

  1. Hero (headline, subhead, hero image/product shot, primary CTA)
  2. Problem/agitation statement
  3. Solution + core feature breakdown (3-4 features)
  4. How it works (steps or visual flow)
  5. Social proof strip (logos or short testimonial)
  6. Secondary feature deep-dive
  7. FAQ
  8. Final CTA

Comparison Page:

  1. Hero framed as "X vs Y" or "Why teams switch to X"
  2. Comparison table (feature-by-feature)
  3. Key differentiators (3 reasons to switch)
  4. Migration/switching ease section
  5. Testimonials from switchers
  6. Final CTA

Social Proof Page:

  1. Hero with strong outcome-driven headline
  2. Customer logo wall
  3. Featured case study with metrics
  4. Testimonial carousel/grid
  5. Industry-specific proof (segmented by use case)
  6. Final CTA with risk-reversal (free trial, no card required, etc.)

Demo Page:

  1. Hero focused on "See it in action" + short form above fold
  2. What you'll see in the demo (bullet list)
  3. Who it's for (persona targeting)
  4. Trust signals (logos, security badges)
  5. Short testimonial reinforcing decision
  6. Form + CTA repeated at bottom
Recommendation▾
Include a concrete before/after or sample copy snippet (actual headline text) rather than only describing structural choices
Examples14 / 20

Example 1: Input: "Design a landing page for cold paid traffic that doesn't know our product yet." Output: Use the Overview/Product Page structure — lead with problem/agitation before solution, keep feature count to 3-4 to avoid overwhelm, single primary CTA ("Start Free Trial"), place social proof strip right after features to build early trust before asking for conversion.

Example 2: Input: "We're losing deals to a competitor in sales calls — need a page to send prospects to." Output: Use the Comparison Page structure — open with "Why teams choose [Product] over [Competitor]," include a side-by-side feature table, dedicate a section to migration ease to reduce switching friction, close with testimonials specifically from customers who switched.

Recommendation▾
Reference or explain the 'Tas Bober' attribution briefly so users unfamiliar with the source understand the framework's origin and credibility
Best Practices
  • One primary CTA per page, repeated 3-4 times — never introduce a second competing action
  • Match headline to the traffic source's exact language/intent (ad copy → headline continuity)
  • Keep hero section above-the-fold complete: headline, subhead, visual, CTA — no scrolling required to understand the offer
  • Use real metrics in social proof ("Increased signups 34%") over vague claims
  • Comparison tables should highlight 4-6 differentiators max — more creates decision fatigue
  • Demo pages should set expectations ("15-min walkthrough of X, Y, Z") to increase form completion
  • Keep forms short (name, email, company) on Demo pages — gate extra fields behind the sales call
Common Pitfalls
  • Don't mix page types (e.g., adding a full comparison table to an Overview page) — dilutes focus
  • Don't bury the CTA below long feature lists — repeat it at natural scroll breakpoints
  • Don't use generic stock testimonials without attribution (name, title, company) — kills credibility
  • Don't overload Comparison pages with competitor bashing — focus on differentiation, not disparagement
  • Don't make Demo page forms longer than necessary — every extra field drops conversion
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Grade A-AI Skill Framework
Scorecard
Criteria Breakdown
Quick Start
13/15
Workflow
14/15
Examples
14/20
Completeness
16/20
Format
15/15
Conciseness
13/15
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