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name: designing-beer-labels
description: Creates beer label designs from name, description, and optional styling inputs, then adapts approved concepts to specific package formats. Use when designing labels for homebrew or craft beer products.
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Beer Label Design Workflow

INPUT: "Midnight Porter - Rich, roasted coffee and chocolate notes with a smooth finish"
OUTPUT: 3 distinct label concepts with typography, imagery, and color schemes ready for feedback

Phase 1: Concept Generation

1. Gather inputs: beer name, description, optional color/theme preferences
2. Generate 3 distinct visual concepts with rationale
3. Present mockups with typography, imagery, and color palette
4. Collect feedback and iterate until concept approved

Phase 2: Package Adaptation

1. Apply approved concept to specified formats (12oz cans, 22oz bottles, etc.)
2. Adjust layouts for each format's dimensions and requirements
3. Generate print-ready specifications
4. Provide final files with bleed, safe areas, and technical notes

Progress tracking:

• Concept ideation complete
• Client feedback incorporated
• Final concept approved
• Package formats specified
• Technical specs applied
• Print files delivered

Example 1: Input: "Hop Burst IPA - Tropical citrus explosion, 7.2% ABV, bright and bold" Output:

• Concept A: Neon geometric burst pattern, electric lime/orange
• Concept B: Hand-drawn tropical fruit illustration, sunset gradient
• Concept C: Bold sans-serif type treatment, pop art style

Example 2: Input: "Old Oak Stout - Traditional imperial stout aged in whiskey barrels, dark and sophisticated" Output:

• Concept A: Vintage whiskey label aesthetic, gold foil treatment
• Concept B: Minimalist oak tree silhouette, cream on black
• Concept C: Art deco typography, rich brown/copper palette

• Always generate 3 distinct concepts to provide real choice
• Include beer style visual cues (light colors for wheat beers, dark for stouts)
• Consider shelf appeal and readability at distance
• Incorporate ABV and required legal text placement early
• Design with production constraints in mind (number of colors, special finishes)
• Create scalable designs that work across package sizes

• Don't make text too small for package size
• Avoid too many colors if budget-conscious
• Don't ignore legal requirements (government warnings, producer info)
• Avoid concepts that won't reproduce well in print
• Don't design only for one package format
• Skip trendy elements that may date quickly