Creating 3D Product Visualizations

Python
# Blender Python script for basic product setup
import bpy

# Clear scene
bpy.ops.object.select_all(action='SELECT')
bpy.ops.object.delete(use_global=False)

# Add product mesh (replace with your model)
bpy.ops.mesh.cube_add(location=(0, 0, 0))
product = bpy.context.active_object

# Set up 3-point lighting
# Key light
bpy.ops.object.light_add(type='AREA', location=(2, -2, 3))
key_light = bpy.context.active_object
key_light.data.energy = 100

# Fill light
bpy.ops.object.light_add(type='AREA', location=(-1, -2, 2))
fill_light = bpy.context.active_object  
fill_light.data.energy = 30

# Rim light
bpy.ops.object.light_add(type='AREA', location=(-2, 2, 2))
rim_light = bpy.context.active_object
rim_light.data.energy = 50

Progress:

• Strategy Selection: Choose visualization type based on funnel stage
• 3D Modeling: Create/optimize product geometry
• Lighting Setup: Configure professional lighting rig
• Material Creation: Apply PBR materials for realism
• Render Optimization: Set output specs for delivery
• Interactive Implementation: Deploy 360° viewer if needed

1. Marketing Strategy Selection

Top Funnel (Awareness)

• Hero shots: Clean, minimal background
• Focus on overall product appeal
• Target: Social media, display ads

Middle Funnel (Consideration)

• Exploded views: Show internal components
• Feature callouts and annotations
• Target: Product pages, brochures

Bottom Funnel (Decision)

• Interactive demos: 360° rotation, zoom
• Configuration options display
• Target: Landing pages, sales presentations

2. Lighting Setup Templates

Studio Photography Simulation

Key Light: Area light, 100W, 45° angle
Fill Light: Area light, 30W, opposite side
Rim Light: Area light, 50W, behind product
HDRI: Studio environment for reflections

Dramatic Product Shot

Key Light: Spot light, 150W, sharp shadows
Fill Light: Area light, 20W, soft fill
Environment: Dark HDRI with selective highlights

3. PBR Material Standards

Metal Products

• Base Color: RGB(180, 180, 180)
• Metallic: 1.0
• Roughness: 0.1-0.3
• Normal Map: Fine surface detail

Plastic/Ceramic

• Base Color: Product color
• Metallic: 0.0
• Roughness: 0.4-0.8
• Subsurface: 0.1 for translucency

Example 1: Hero Shot Setup Input: Industrial pump product for homepage Output:

• 4K render (3840x2160)
• Clean white background
• 3-point lighting with soft shadows
• PBR materials emphasizing quality
• Export: PNG with alpha for compositing

Example 2: Exploded View Input: Complex machinery for technical brochure
Output:

• Orthographic camera view
• Components separated with guide lines
• Numbered callouts overlay
• Print resolution: 300 DPI
• Export: EXR for post-processing

Example 3: 360° Interactive Input: Consumer electronics for e-commerce Output:

• 72 frames (5° intervals)
• Consistent lighting across rotation
• Optimized textures (1K maps)
• WebP format, <2MB total
• Three.js implementation code