AI Skill Report Card
Optimizing Brand Content Hierarchy
Quick Start
INPUT: Your draft copy/content
OUTPUT: Restructured content with:
• Single H1 with primary keyword (marked as DOMINANT VISUAL)
• H2s as section breaks + secondary keywords
• H3s matching visual sub-groups
• Keyword placement guide
• Flesch-Kincaid score + readability fixes
Workflow
Progress:
- Audit existing hierarchy - Count headers, identify primary keyword
- Restructure headers - One H1, logical H2/H3 flow
- Optimize keyword placement - First 100 words, subheadings, strategic distribution
- Check readability - Calculate Flesch-Kincaid, adjust for 50-60 range
- Design annotations - Mark visual hierarchy requirements
Header Optimization Process:
- H1 Analysis - Extract/create single H1 with primary keyword
- H2 Mapping - Convert to section dividers with secondary keywords
- H3 Alignment - Match visual sub-groupings in design grid
- Visual Hierarchy Notes - Specify dominance, spacing, typography scale
SEO Integration:
- First 100 Words - Front-load primary + 1-2 secondary keywords
- Subheading Distribution - Natural keyword variants in H2/H3
- Supporting Elements - Image alt text, URL slug recommendations
- Readability Tuning - Sentence length, complexity scoring
Examples
Example 1: Input: "Our Solutions / Advanced Analytics Platform / Key Features: Real-time data processing, Custom dashboards, Enterprise security"
Output:
H1: Advanced Analytics Platform for Enterprise Data Processing [DOMINANT VISUAL]
H2: Real-Time Data Processing Solutions
H3: Custom Dashboard Creation
H3: Enterprise-Grade Security Features
KEYWORDS: First 100 words must include "analytics platform" + "enterprise data"
ALT TEXT: "Analytics platform dashboard showing real-time enterprise data"
URL: /advanced-analytics-platform-enterprise
FLESCH-KINCAID: Target 52-58 (current: needs shorter sentences)
Example 2: Input: Long paragraph about consulting services
Output:
H1: Strategic Business Consulting for Growth Companies [DOMINANT VISUAL]
H2: Market Analysis and Competitive Intelligence
H2: Operational Efficiency Optimization
H3: Process Automation Solutions
H3: Team Performance Metrics
READABILITY FIXES:
- Break 35+ word sentences
- Replace "utilize" → "use"
- Add transition phrases
- Current F-K: 42 → Target: 55
Best Practices
Header Hierarchy:
- Exactly one H1 per page - make it visually dominant
- H2s should break content into scannable sections
- H3s must align with visual sub-groupings in design layout
- Never skip levels (H1→H3 without H2)
Keyword Strategy:
- Primary keyword in H1 + first 100 words
- Secondary keywords naturally distributed in H2s
- Long-tail variations in H3s and body content
- Avoid keyword stuffing - prioritize natural flow
B2B Readability (F-K 50-60):
- Average sentence: 15-20 words
- Mix simple and compound sentences
- Industry terms OK, but define complex concepts
- Use active voice, concrete examples
Visual-SEO Alignment:
- H1 typography should dominate visual hierarchy
- H2s visible in design grid/navigation
- White space supports header structure
- Mobile hierarchy preserved
Common Pitfalls
Header Mistakes:
- Multiple H1s confuse both users and search engines
- H2s that aren't scannable section breaks
- H3s that don't match visual groupings in design
Keyword Issues:
- Forcing primary keyword into every subheading
- Neglecting first 100 words optimization
- Missing image alt text opportunities
- URL slugs that don't match H1
Readability Problems:
- Ignoring F-K score for B2B audience (too high = academic, too low = simplistic)
- Long sentences that break visual scanning
- Passive voice that weakens calls-to-action
Design Disconnect:
- SEO-optimized headers that can't work visually
- Keyword placement that disrupts design flow
- Missing annotations for design implementation