AI Skill Report Card

Analyzing Etsy Market Structure

A-82·Mar 27, 2026·Source: Web

Quick Start

Search your seed phrase in ProfitTree with filters: Digital only, Sort by Monthly Sales, Under 24 months old. Extract top 5-10 listings into this table:

RankTitlePriceMo. SalesMo. RevenueTotal RevenueViewsListing Age

Calculate revenue concentration: (Top 3 revenue / Total revenue) × 100

Workflow

  • Search EACH phrase variation individually in ProfitTree
  • Apply standard filters to all searches
  • Capture top 5-10 listings per phrase
  • Merge results and remove duplicates
  • Create master dataset

Output Search Coverage Map:

PhraseListings FoundTop Listing RevenueNotes
  • Extract structured data table
  • Calculate revenue concentration percentage
  • Map pricing band distribution (Low <$12, Mid $12-25, Premium $25+)
  • Identify market type (Bundle-dominant, Single-sheet, Premium, Race-to-bottom)
  • Open top 3-5 listings
  • Extract format stack (Excel, Sheets, PDF, Word, Bundle)
  • Assess functional depth (Auto-calc, Dashboard, Multi-sheet, Industry-specific)
  • Map value positioning language (Template, System, Toolkit, Pro, Ultimate)
  • Analyze hero strategy for top 3 listings
  • Extract messaging themes
  • Score mobile legibility (1-5)
  • Assess saturation patterns
  • Break down title structures
  • Map tag clusters (Core phrase, Industry, Format, Benefit, Adjacent)
  • Identify SEO patterns
  • Extract buyer feedback patterns
  • Map complaints to specific gaps
  • Identify what buyers love vs. complain about

Progress tracking:

  • Step 0: Multi-phrase search complete
  • Step 1: Structure analysis complete
  • Step 2: Product extraction complete
  • Step 3: Thumbnail analysis complete
  • Step 4: SEO mapping complete
  • Step 5: Review intelligence complete

Examples

Example 1: Input: "invoice template" seed phrase Output:

MARKET STRUCTURE SUMMARY
- Demand strength: High (847 listings)
- Revenue concentration: 23% (top 3 control)
- Pricing dominance: Mid-tier ($15-20)
- Bundle penetration: 67%

STRUCTURAL WEAKNESSES
- Product gaps: Auto-calculation missing in 80%
- Visual gaps: Text-heavy thumbnails dominate
- SEO blind spots: Industry-specific modifiers underused
- Premium opportunity gap: Yes

Example 2: Input: "purchase order tracker" Output:

SEARCH COVERAGE MAP
| Phrase | Listings Found | Top Listing Revenue | Notes |
| purchase order | 34 | $2,400/mo | Strong demand |
| PO tracker | 12 | $890/mo | Different product type |
| order tracking | 67 | $3,200/mo | Fragmented demand |

MARKET COVERAGE SUMMARY: Demand fragmented across variations

Best Practices

  • Only analyze allowed categories: Business templates, operational tools, service business documents
  • Focus on revenue structure: Don't interpret strategy, just expose patterns
  • Extract, don't recommend: Map what exists, don't suggest what to build
  • Use exact ProfitTree data: Don't estimate or assume metrics
  • Score mobile legibility objectively: 1=unreadable on mobile, 5=perfectly clear
  • Map tag clusters systematically: Group by function, not personal preference

Common Pitfalls

  • Don't recommend products - Only analyze existing market structure
  • Don't suggest pricing - Only report current pricing patterns
  • Don't analyze banned categories - Reject planners, habit trackers, wedding templates, fitness, aesthetic designs
  • Don't interpret buyer intent - Only report what reviews explicitly state
  • Don't calculate ROI - Focus on revenue patterns, not profitability advice
  • Don't validate search volume - Only analyze ProfitTree monetization data

Hard rejection criteria: If phrase doesn't fit business template categories, immediately state why and stop analysis.

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Grade A-AI Skill Framework
Scorecard
Criteria Breakdown
Quick Start
15/15
Workflow
14/15
Examples
20/20
Completeness
15/20
Format
15/15
Conciseness
13/15