AI Skill Report Card
Strategizing Brand Architecture
Brand Architecture Strategy
Quick Start15 / 15
Input your project brief and get immediate strategic framework:
PROJECT: [Brief description]
BUSINESS GOAL: [Primary objective]
TARGET AUDIENCE: [Who you're serving]
OUTPUT:
→ Audience segments with pain points
→ Primary/secondary CTA strategy
→ Page hierarchy with conversion logic
→ Content priority matrix
→ Strategic design brief
Recommendation▾
Combine the overlapping 'Strategic Foundation' and 'Architecture Planning' sections under Best Practices to reduce redundancy and improve flow
Workflow14 / 15
STRATEGY-FIRST Framework:
Progress:
- Business Goals Analysis - Define measurable objectives
- User Journey Mapping - Identify touchpoints and decision moments
- Conversion Path Design - Map desired actions and flow
- IA Hierarchy Planning - Structure information architecture
- Content Prioritization - Rank messaging by impact
- Design Brief Creation - Translate strategy to visual direction
1. Business Goals Analysis
- What specific business metric are we moving?
- How does this project connect to revenue/growth?
- What's the success measurement framework?
2. User Journey Mapping
For each audience segment:
- Awareness stage: How do they discover the problem?
- Consideration: What alternatives are they evaluating?
- Decision: What removes final friction?
- Retention: How do we keep them engaged?
3. Conversion Path Design
Primary conversion: [Main goal - demo, trial, contact] Secondary conversions: [Support goals - newsletter, resources] Micro-conversions: [Engagement - scroll, time on page, clicks]
4. Page Hierarchy Planning
Priority 1: Hero + Primary CTA (above fold)
Priority 2: Value proposition proof
Priority 3: Social proof/credibility
Priority 4: Secondary CTAs
Priority 5: Supporting content
5. Strategic Justification Check
For every design decision, answer:
- How does this serve our conversion goal?
- What user behavior are we encouraging?
- How does this differentiate from competitors?
Recommendation▾
Provide more concrete input/output examples in the Quick Start template - the current placeholders don't show actual strategic thinking in action
Examples16 / 20
Example 1: Input: SaaS landing page for project management tool targeting marketing teams Output:
AUDIENCE SEGMENTS:
- Marketing managers (decision makers) - pain: team coordination chaos
- Marketing coordinators (users) - pain: missed deadlines, unclear priorities
PRIMARY CTA: "Start Free Trial"
SECONDARY CTA: "Schedule Demo"
PAGE HIERARCHY:
1. Hero: "Marketing teams deliver 40% faster" + Trial CTA
2. Problem/solution fit for marketing workflows
3. Feature highlights with marketing-specific use cases
4. Customer testimonials from marketing leaders
5. Pricing transparency
6. Demo CTA for decision makers
CONVERSION LOGIC:
- Coordinators convert to trial (hands-on)
- Managers convert to demo (need buy-in process)
Example 2: Input: About page for B2B consulting firm Output:
BUSINESS GOAL: Establish credibility → Generate consultation requests
CONTENT PRIORITIES:
1. Expertise proof (results, case studies)
2. Team credibility (backgrounds, certifications)
3. Process transparency (how we work)
4. Client testimonials (social proof)
5. Contact/consultation CTA
CONVERSION PATH:
About page → Case study → Consultation request
Strategic placement of "Discuss Your Challenge" CTAs after credibility builders
Recommendation▾
Add specific metrics and KPIs to measure success (e.g., 'conversion rate improvement of X%' or 'time-to-decision reduction') rather than just naming measurement concepts
Best Practices
Strategic Foundation:
- Always start with "What business problem are we solving?"
- Map each page element to a conversion goal
- Design for the user's mental model, not internal org structure
- Use competitor analysis to identify differentiation opportunities
Architecture Planning:
- Lead with value proposition, not features
- Place primary CTAs at natural decision points
- Use progressive disclosure for complex B2B sales cycles
- Design for multiple stakeholder types in B2B buying process
Content Strategy:
- Prioritize proof over promises (case studies > feature lists)
- Address objections before they arise
- Use industry-specific language that demonstrates expertise
- Structure content for scanners and readers
Common Pitfalls
Strategy Skipping:
- Don't start with visual concepts before strategic foundation
- Avoid designing by committee without clear decision framework
- Don't copy competitor layouts without understanding their strategy
Conversion Confusion:
- Don't use multiple primary CTAs that compete with each other
- Avoid generic CTAs ("Learn More" vs "Get Custom Demo")
- Don't bury key conversion elements below the fold
Architecture Mistakes:
- Don't organize by internal company structure
- Avoid feature-first instead of benefit-first hierarchy
- Don't ignore the B2B buying committee (multiple decision makers)
Justification Failures:
- Can't explain why a design element exists
- No connection between visual choices and business goals
- Designing for personal preference instead of user needs