Developing Interpersonal Skills in Sport Management
To assess or develop someone's interpersonal skill profile, map their behaviors against the two-dimension, 12-skill framework:
Communication dimension (5 skills):
- Active listening
- Oral communication
- Written communication
- Assertive communication
- Nonverbal communication
Relationship-building dimension (7 skills):
- Cooperation and coordination
- Trust
- Intercultural sensitivity
- Service orientation
- Self-presentation
- Social influence
- Conflict resolution/negotiation
Then align findings to management level:
- Operational level → prioritize motivation ability
- Middle management → prioritize communication ability
- Top management → prioritize team-building ability
Progress:
- Step 1: Identify the individual's current or target management level (operational, middle, top)
- Step 2: Score/observe the individual across all 5 communication skills
- Step 3: Score/observe the individual across all 7 relationship-building skills
- Step 4: Identify the 2-3 skills most critical to their management level
- Step 5: Flag gaps between current competence and level-appropriate priority skills
- Step 6: Design targeted interventions (training, mentoring, role rehearsal) for the gaps
- Step 7: Re-evaluate after a defined period using the same 12-skill checklist
Diagnostic questions to ask for each skill:
- Communication skills: Does the person accurately receive, process, and transmit information (verbally, in writing, nonverbally) in a way that is clear and appropriately assertive?
- Relationship-building skills: Does the person build durable, cross-cultural, trust-based working relationships and resolve conflict constructively?
Example 1: Input: A newly promoted operations coordinator at a minor-league sports facility struggles to keep part-time staff motivated during high-turnover periods. Output: Diagnosis — operational-level role, so motivation is the priority lever. Map motivation deficits to underlying skills: likely weak social influence and service orientation. Recommend: (1) coaching on positive reinforcement techniques tied to social influence skill-building, (2) shadowing a high-performing operational supervisor, (3) short daily check-ins to practice active listening with frontline staff.
Example 2: Input: A middle manager in a college athletics department is well-liked but repeatedly causes confusion by giving vague instructions to department heads. Output: Diagnosis — middle-management level, so communication ability is the priority. Root cause: weak oral and written communication, not relationship-building. Recommend: structured-instruction templates, practicing SBI (Situation-Behavior-Impact) feedback format, and a written-communication review cycle with a trusted peer before instructions go out.
Example 3: Input: A newly appointed athletic director (top management) is technically skilled but unable to unify department heads into a cohesive strategic direction. Output: Diagnosis — top-management level, so team-building ability is the priority, which draws on cooperation and coordination, trust, and conflict resolution/negotiation. Recommend: facilitated cross-department retreats, trust-building exercises, and formal negotiation/mediation training before further strategic rollouts.
- Always start by identifying management level — the same skill gap (e.g., weak trust-building) matters far less at the operational level than at the top level.
- Treat communication and relationship-building as distinct dimensions; don't conflate "good communicator" with "good relationship-builder" — assess both independently.
- Use the 12-skill checklist as a diagnostic instrument, not just a vocabulary list — force a rating or evidence note for each of the 12 items.
- Tie every development recommendation to a specific skill from the list, not a vague "improve people skills."
- Reassess periodically; interpersonal skill development is incremental and context-dependent (e.g., a skill may show in stable periods but collapse under conflict/crisis).
- Don't recommend generic leadership training without identifying which of the 12 specific skills is deficient.
- Don't assume top performers at one management level will automatically succeed at another — the priority skill (motivation vs. communication vs. team-building) shifts by level.
- Don't treat nonverbal communication or self-presentation as unimportant "soft extras" — they are formal components of the framework with direct impact on effectiveness.
- Don't skip intercultural sensitivity in relationship-building assessments, especially in international or multicultural sport organizations.
- Don't confuse assertive communication with aggressive communication — assertiveness is a distinct, professionally valued skill in this framework.