Given a startup name + URL, produce a working marketing engine in one pass:

1. Run brand discovery (scrape URL, infer tagline/colors/positioning)
2. Fill 10-phase config (see Workflow) — ask only for what can't be inferred
3. Auto-generate platform prompts from brand + persona
4. Auto-generate reel templates (structure + companion image/video prompt)
5. Produce first content batch: 1 reel, 1 carousel, 3 posts, 1 doc
6. Output a review summary before any publish/activate action

Minimal invocation pattern:

"Onboard [Brand Name] at [URL]. Generate the 10-phase config,
then produce this week's content calendar across Twitter, LinkedIn,
Instagram, Reddit, and 1 long-form doc. Show me the summary before publishing."

The core artifact is a Brand Config Object — a single structured document that every downstream generator (prompts, reels, outreach bots) reads from. Build it in this order; each phase depends on prior ones.

Progress:
- [ ] Phase 1: Brand Identity (name, URL, tagline, colors)
- [ ] Phase 2: Product Features (one per line, benefit-first)
- [ ] Phase 3: Target Customer / ICP (pain points, keywords, platforms)
- [ ] Phase 4: Social Persona (voice, tone, example phrases)
- [ ] Phase 5: Twitter Targets (accounts, hashtags)
- [ ] Phase 6: Reddit Targets (subreddits, keywords)
- [ ] Phase 7: Outreach Profile (rubric, message style, rate limits)
- [ ] Phase 8: Platform Prompts (AI-generated from Phases 1-4)
- [ ] Phase 9: Reel Templates (AI-generated structure + prompt pairs)
- [ ] Phase 10: Summary Review → Activate

Phase 1 — Brand Identity

Collect: name, URL, one-line tagline, 2-3 brand colors (hex), logo if available.

• Infer tagline/colors from the live site if not supplied — don't ask if you can scrape.
• Tagline must be ≤12 words, benefit-oriented, not feature-oriented.

Phase 2 — Product Features

List one feature per line, phrased as user-facing outcomes, not implementation details.

• Bad: "Uses vector embeddings for search"
• Good: "Finds the right answer instantly, even in messy docs"
• Cap at 5-7 features — more dilutes messaging focus.

Phase 3 — Target Customer (ICP)

Capture: persona title, 3-5 pain points, 5-10 SEO/social keywords, ranked platform list.

• Pain points must be verbatim-quotable (how the customer would say it, not how you'd describe it).
• Platform ranking determines content-type allocation in Phase 8-9 (e.g., B2B SaaS → LinkedIn + Twitter heavy, X-Reddit developer tool → Reddit + Twitter heavy, consumer app → Instagram/TikTok reel heavy).

Phase 4 — Social Persona

Define: voice (1-3 adjectives), tone (formal↔casual scale), 3-5 example phrases the brand would/wouldn't say.

• This is the single most leveraged input — it's injected into every generated prompt in Phase 8-9. Spend disproportionate effort here.
• Provide anti-examples too ("we would never say X") — constrains drift better than positive examples alone.

Phase 5 — Twitter Targets

List accounts to engage (replies/quote-tweets) and hashtags to monitor.

• Prioritize accounts with active, relevant audiences over follower count.
• Keep list to 15-30 accounts; refresh monthly based on engagement data.

Phase 6 — Reddit Targets

List subreddits and keywords to monitor for organic engagement opportunities.

• Segment subreddits by intent: problem-awareness subs (pain-point discussions) vs. solution-awareness subs (tool comparisons).
• Reddit requires higher authenticity threshold than Twitter — outreach copy must read as a genuine community member, not a marketer.

Phase 7 — Outreach Profile

Define: engagement rubric (what qualifies a lead/thread as worth engaging), message style, rate limits (max messages/day per platform).

• Rate limits are non-negotiable guardrails — set conservatively (e.g., 5-10/day/platform) to avoid spam flags and platform bans.
• Rubric should be a scored checklist (e.g., "mentions pain point: +2, active in last 24h: +1, account age >6mo: +1") so it's programmatically applicable.

Phase 8 — Platform Prompts (auto-generated)

Synthesize Phases 1-4 into one system prompt per platform (Twitter, LinkedIn, Instagram, Reddit, blog/doc, YouTube, TikTok).

• Each prompt must encode: persona voice, platform-native format constraints (char limits, hashtag conventions, CTA style), and 2-3 few-shot examples.
• Regenerate prompts whenever persona (Phase 4) or ICP (Phase 3) changes — never hand-edit generated prompts directly; edit the source phases and regenerate for consistency.

Phase 9 — Reel Templates (auto-generated)

Generate video/reel structure (hook → problem → solution → CTA, timed in seconds) plus a companion image/video-gen prompt matching brand colors and persona.

• Standard reel skeleton: 0-3s hook, 3-10s pain point dramatization, 10-20s product-as-solution, 20-25s CTA.
• Companion prompt must explicitly reference brand hex colors and persona tone to keep visual identity consistent across generations.

Phase 10 — Summary & Activation

Present full config for human review before enabling autonomous publish/outreach.

• Always show: what will post, where, how often, and what outreach rate limits are set.
• Never auto-activate outreach (Twitter/Reddit engagement) without explicit human confirmation — content generation can be automatic, direct human-facing engagement should have a human-in-the-loop gate at least initially.